22 1 30 audio chapter reviews Boone, Louis E. Primary Author Kurtz, David L. Primary Author Peters, Stephen M. Primary Author mixed material #N/A Australia South-Western/Thomson Learning 2004 An Integrated Marketing Communications Perspective Belch, George E. Primary Author Belch, Michael A. Additional Author mixed material 9781259921698 New York, NY McGraw-Hill Education 2018 ad.jpg.jpg Kotler, Philip Primary Author Keller, Kevin Lane Primary Author mixed material 013196853X Englewood Cliffs Pearson Education Inc. 2006 marketing+management+12th--Kotler.jpg mixed material #N/A n.a Palo Alto Software Inc. 2003 %5CImages%5Cintegrated+advertising--2nd--clow.jpg Arens, William F. Primary Author mixed material #N/A Boston Irwin/McGraw-Hill 2002 %5CImages%5Ccontemporary+adv.jpeg Focusing in promotional mix of V Radio Puspita, Zalma Primary Author mixed material Jakarta IPMI Business School 2011 Capsel.jpg Rangkuti, Freddy Primary Author mixed material 9789792247022 Jakarta Gramedia Pustaka Utama 2009 strategi+promosi+yang+kreatif.jpg Dedi Primary Author mixed material Jakarta IPMI Business School 2010 Capsel.jpg Creative Work Survey and Media Strategy Development Soegino, Sugiharto A. Primary Author Herdiansyah, Deddy Primary Author Irzal, Endang Primary Author Sadiq, Fahmi Primary Author AMran, M. Iqbal Primary Author Sudariyono, Rachmi S. Primary Author Santoso, Sumarso Primary Author mixed material Jakarta Institut Pengembangan Manajemen Indonesia (IPMI) 1992 no+image.jpg Daud, Farizal Ripki Primary Author mixed material Jakarta IPMI Business School 2007 GFP+Cover.jpg Knowledge and skills Peter, J. Paul Primary Author Donnelly (Jr.), James H. Primary Author mixed material 9780071107228 Boston McGraw-Hill/Irwin 2007 marketing+management+knowledge+8th--Peters.jpg managing the marketing communications process Engel, James F. Primary Author Warshaw, Martin Primary Author Kinnear, Thomas C. Primary Author mixed material 0256122407 Boston Irwin/ McGraw-Hill 1994 promotional+strategy+managing+Engel+8th.jpg an integrated marketing communications perspective Belch, George E. Primary Author Belch, Michael A. Primary Author mixed material 0071240438 Boston McGraw-Hill 2004 advertising+and+promotion--belch.jpg Winer, Russell S. Primary Author mixed material 0131228013 Upper Saddle River Pearson Education International 2004 marketing+management--Winner--2nd.jpg Budisetiawan, Chris Primary Author Supit, Ferdy Primary Author AS, Kresno Susatyo Primary Author Garces, Luis Primary Author Suseno Primary Author Sin, Gerardus Liong Fong Primary Author mixed material Jakarta IPMI 2005 GFP+Cover.jpg Clow, Kenneth E. Primary Author Baack, Donald Primary Author mixed material 0131405462 Englewood Cliffs Pearson Prentice-Hall 2004 integrated+advertising--2nd--clow.jpg strategies and tactics to build loyalty, focus effort, and spark creativity Mai, Robert Primary Author mixed material 0814407404 New York Amacom 2003 the+leader+as+communicator--mai.jpg threat employees like customers and customers like employees Heskett, James L. Primary Author Schlesinger, Leonard A. Primary Author Sasser Jr., W. Earl Primary Author mixed material 0743225694 New York The Free Press 2003 the+value+profit+chain--heskett.jpg Semenik, Richard J. Primary Author mixed material 0324062532 Australia South-Western/Thomson Learning 2002 promotion+and+integrated+marketing+communications--semenik.jpg Hidayat, Bambang P. Primary Author Tranggono, Sapto Primary Author Trisetya, Donny Primary Author Widodo, Guyub Primary Author S, Henry Primary Author Gunadi, Tjokro Primary Author mixed material Jakarta IPMI 1994 GFP+Cover.jpg Laksono, Agung Bowo Primary Author Yunanto, Agung Primary Author Sulwan, Irdjan S. Primary Author Soetie, Jong Primary Author Isworo, Parno Primary Author Kwee, Yoyok Kuslianto Primary Author mixed material Jakarta IPMI 2000 GFP+Cover.jpg integrating customer focus across the firm Zeithaml, Valarie A. Primary Author Bitner, Mary Jo Primary Author mixed material 0072312211 Boston Irwin/McGraw-Hill 2000 Services+Marketing+--+Zeithaml+--+2nd+ed..jpg