<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>69</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>30</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="8547">
  <titleInfo>
   <title>Loyalty 3.0:</title>
   <subTitle>How to Revolutionize Customer and Employee Engagement with Big Data and Gamification</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Paharia, Rajat</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780071813372</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Mc Graw Hill</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>download_%2812%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8167">
  <titleInfo>
   <title>Instructor`s Resource CD-ROM Marketing Management :</title>
   <subTitle>knowledge and skills, 8th ed.</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Peter, J. Paul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5Cmarketing+management+knowledge+8th--Peters.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8221">
  <titleInfo>
   <title>Instructor`s Resource DVD-ROM Video Gallery 2009 Marketing Management 13th ed</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Education International</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5Cmarketing+management+13e+--+Kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="834">
  <titleInfo>
   <title>Strategic marketing problems :</title>
   <subTitle>cases and comments</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kerin, Roger A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Peterson, Robert</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130284742</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>Prentice-Hall International</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>strategic+marketing+problems+.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1023">
  <titleInfo>
   <title>A Framework for Marketing Management</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130185256</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>a+framework+mktg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8619">
  <titleInfo>
   <title>Rocket Marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Zebua, Yeheskiel</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020257822</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Elex Media Komputindo</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>roc.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8422">
  <titleInfo>
   <title>Changing The Channel:</title>
   <subTitle>12 Cara Mudah Membangun Bisnis Miliaran Dolar</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Masterson, Michael</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Tribby, MaryEllen</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Alih Bahasa: Wibowo, Jessica</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786029507904</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Publishing One</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>changing_the_channel.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6656">
  <titleInfo>
   <title>Marketing manager`s handbook</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Britt, Steuart Henderson</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0850131359</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Chicago</placeTerm>
    <publisher>The Dartnell Corporation</publisher>
    <dateIssued>1983</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing+manager%27s+handbook+--+edit.+Britt.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7888">
  <titleInfo>
   <title>Population Services International:</title>
   <subTitle>The Social Marketing Project in Bangladesh</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Rangan, V. Kasturi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing</publisher>
    <dateIssued>1991</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7817">
  <titleInfo>
   <title>Ring Medical -- HCS - 100:</title>
   <subTitle>A Superior Communications System</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Rangan, V. Kasturi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Fay, Christopher</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>1991</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5CVideo+cover+black.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7905">
  <titleInfo>
   <title>MEM Co., Inc.:</title>
   <subTitle>English Leather</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Cespedes, Frank V.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Goode, Laura</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing</publisher>
    <dateIssued>1992</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8085">
  <titleInfo>
   <title>Instructor`s  resource CD-ROM  Marketing management, 11th ed.</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Education Inc.</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5Cmarketing+management+kotler+11e.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8113">
  <titleInfo>
   <title>Instructor`s resource cd-rom Marketing management :</title>
   <subTitle>knowledge and skills, 7th ed.</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Peter, J. Paul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Donnelly, James H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5Cmarketing+mngt--donnelly7th.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8190">
  <titleInfo>
   <title>Instructor`s Resource CD-ROM Marketing Management, 12th ed.</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Eglewood Cliffs, NJ</placeTerm>
    <publisher>Pearson Education International</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5Cmarketing+management+12th--Kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8220">
  <titleInfo>
   <title>Instructors Resource CD-ROM Marketing management, 13th ed.</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Education International</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5Cmarketing+management+13e+--+Kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7872">
  <titleInfo>
   <title>Marketing Management 7/</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">n.a</placeTerm>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>1991</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5CABC+News.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7763">
  <titleInfo>
   <title>Howard Head and Prince Manufacturing, Inc.</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Stevenson, Howard  A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Harmeling, Susan S.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>1988</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7756">
  <titleInfo>
   <title>Hartmann Luggage</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Quelch, John A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>1982</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7753">
  <titleInfo>
   <title>General foods:</title>
   <subTitle>an interview with Edward A. Schefer, VP</subTitle>
  </titleInfo>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing</publisher>
    <dateIssued>1986</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7627">
  <titleInfo>
   <title>Marketing Management:</title>
   <subTitle>An Asian Perspective</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Ang, Swee Hoon</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Leong, Siew Meng</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Tan, Chin Tiong</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780131001350</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+management+an+asia+perspective--3e--kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7491">
  <titleInfo>
   <title>#Thought leadership tweet :</title>
   <subTitle>140 prompts for designing and executing an effective thought leadership campaign</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Alexander, Liz</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Badings, Craig</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781616990923</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Cupertino, CA</placeTerm>
    <publisher>Thinkaha,</publisher>
    <dateIssued>2012</dateIssued>
   </place>
  </originInfo>
  <slims:image>thougth+leadership+tweet.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7345">
  <titleInfo>
   <title>Strategi promosi yang kreatif &amp; analisis kasus integrated marketing communication</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Rangkuti, Freddy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792247022</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>strategi+promosi+yang+kreatif.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6989">
  <titleInfo>
   <title>Market-based management :</title>
   <subTitle>strategies for growing customer value and profitability,5th ed.</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Best, Roger J.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780138133962</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Education International</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>Market-based+management+5th+ed--Best.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6941">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780131357976</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Education International</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+management+13e+--+Kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6938">
  <titleInfo>
   <title>Analysis for marketing planning</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Lehmann, Donald R.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Winer, Russell S.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780071263634</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>analysis+for+marketing+planning--7th+ed+by+Lehmann.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6757">
  <titleInfo>
   <title>Marketing Strategy for PT Federal International Finance (PT FIF) in Providing Financing Services for Used Motorcycle in Indonesia</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Suleh, Darmawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yulrisman, Trisnadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Widjaja, Yenni</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Chun, Zhu Xiao</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI Business School</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6718">
  <titleInfo>
   <title>Marketing management :</title>
   <subTitle>Knowledge and skills</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Peter, J. Paul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Donnelly (Jr.), James H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780071107228</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+management+knowledge+8th--Peters.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6717">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">013196853X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Englewood Cliffs</placeTerm>
    <publisher>Pearson Education Inc.</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+management+12th--Kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6711">
  <titleInfo>
   <title>Creating effective marketing plan :</title>
   <subTitle>teknik membuat rencana pemasaran berdasarkan customer values &amp; analisis kasus</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Rangkuti, Freddy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796866323</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>creating+marketing+plan+by+Rangkuti.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6515">
  <titleInfo>
   <title>Essentials of marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Lamb Jr., Charles W.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Hair Jr., Joseph F.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>McDaniel, Carl</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0324282923</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Australia</placeTerm>
    <publisher>Thomson/South Western</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>essentials+of+marketing+by+Lamb--4th+ed.jpg</slims:image>
 </mods>
</modsCollection>
