<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>19</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>30</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="10537">
  <titleInfo>
   <title>Public relations, komunikasi strategis, digital dan bertanggungjawab sosial</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Milyane, Tita Melia</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786235811123</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>widina</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="7991">
  <titleInfo>
   <title>Contemporary marketing :</title>
   <subTitle>audio chapter reviews</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Boone, Louis E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Kurtz, David L.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Peters, Stephen M.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Australia</placeTerm>
    <publisher>South-Western/Thomson Learning</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="8514">
  <titleInfo>
   <title>The Vulnerability of Corporate Reputation:</title>
   <subTitle>Leadership for Sustainable Long-Term Value</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Verhezen, Peter</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781137547354</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Houndmills, Basingstoke, Hamps</placeTerm>
    <publisher>Palgrave Macmillan</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>the_vul.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6717">
  <titleInfo>
   <title>Marketing management</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">013196853X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Englewood Cliffs</placeTerm>
    <publisher>Pearson Education Inc.</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+management+12th--Kotler.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8003">
  <titleInfo>
   <title>Contemporary advertising  -- Student CD ROM</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Arens, William F.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Irwin/McGraw-Hill</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5Ccontemporary+adv.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="7833">
  <titleInfo>
   <title>Purves &amp; Purves</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Brown, Robert</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Massachusetts</placeTerm>
    <publisher>Cranfield School of Management</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Ccover+video+from+ecch.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7755">
  <titleInfo>
   <title>GTE:</title>
   <subTitle>NYSSA Presentation 11/</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Klein, Norman</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Publishing</publisher>
    <dateIssued>1986</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7718">
  <titleInfo>
   <title>Ad Council`s AIDS Campaign (A):</title>
   <subTitle>Advertising Strategy</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Rangan, V. Kasturi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Montgomery, Janet</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">#N/A</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>1990</dateIssued>
   </place>
  </originInfo>
  <slims:image>%5CImages%5CMultimedia%5Cvideo+cover+red.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6807">
  <titleInfo>
   <title>Creating corporate reputations :</title>
   <subTitle>Identity, image, and performance</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Dowling, Grahame</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0199252203</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Oxford</placeTerm>
    <publisher>Oxford University Press</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>creating+corporate+reputations--Dowling.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6718">
  <titleInfo>
   <title>Marketing management :</title>
   <subTitle>Knowledge and skills</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Peter, J. Paul</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Donnelly (Jr.), James H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780071107228</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+management+knowledge+8th--Peters.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="860">
  <titleInfo>
   <title>Money-tree marketing :</title>
   <subTitle>innovative secrets that will double your small-business profits in 90 days or less</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Bishop, Patrick</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Bishop, Jennifer A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0814470556</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>American Management Association (Amacom)</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>money+tree+marketing.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6515">
  <titleInfo>
   <title>Essentials of marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Lamb Jr., Charles W.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Hair Jr., Joseph F.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>McDaniel, Carl</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0324282923</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Australia</placeTerm>
    <publisher>Thomson/South Western</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>essentials+of+marketing+by+Lamb--4th+ed.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6310">
  <titleInfo>
   <title>Manajemen public relations :</title>
   <subTitle>konsep dan aplikasinya di Indonesia</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kasali,  Rhenald</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794443093</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pustaka Utama Grafiti</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>manajemen+public+relations--kasali.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6266">
  <titleInfo>
   <title>What`s keeping your customers up at night? :</title>
   <subTitle>close more deals by selling to your clients pain</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Cody, Steven</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Harte, Richard</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071411038</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>what%27s+keeping+your+customer+up+at+night.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6146">
  <titleInfo>
   <title>The one-day marketing plan :</title>
   <subTitle>organizing and completing a plan that works</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Hiebing Jr., Roman G.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Cooper, Scott W.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071395229</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>the+one+day+marketing+plan.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6035">
  <titleInfo>
   <title>Hospitality  and travel marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Morrison, Alastair M.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0766816052</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Australia</placeTerm>
    <publisher>Delmar/Thomson Learning</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>hospitality+and+travel+marketing--morrison.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5203">
  <titleInfo>
   <title>Good Corporate Governance:</title>
   <subTitle>A Socialization Program</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Wijayanto, Aris</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Ernita, Galuh</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Koenaifi, Henry</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>M, Soleh Rusyadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Imanto, Yuwono</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>IPMI</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>GFP+Cover.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3303">
  <titleInfo>
   <title>Promotion:</title>
   <subTitle>advertising, publicity, personal selling, sales promotion</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Stanley, Richard E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0137308957</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Englewood Cliffs</placeTerm>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>1982</dateIssued>
   </place>
  </originInfo>
  <slims:image>Promotion+advertising%2C+publicity%2C+personal%2C...--+Stanley.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1010">
  <titleInfo>
   <title>The Practice of public relations</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Seitel, Fraser P.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0133276790</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Prentice-Hall</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>the+practice+pr.jpeg</slims:image>
 </mods>
</modsCollection>
