22 1 30 audio chapter reviews Boone, Louis E. Primary Author Kurtz, David L. Primary Author Peters, Stephen M. Primary Author mixed material #N/A Australia South-Western/Thomson Learning 2004 An Integrated Marketing Communications Perspective Belch, George E. Primary Author Belch, Michael A. Additional Author mixed material 9781259921698 New York, NY McGraw-Hill Education 2018 ad.jpg.jpg Suryodarmo, Dennis Yudhistira Primary Author mixed material Jakarta IPMI Business School 2012 THESIS_S1-min.jpg.jpg Knowledge and skills Peter, J. Paul Primary Author Donnelly (Jr.), James H. Primary Author mixed material 9780071107228 Boston McGraw-Hill/Irwin 2007 marketing+management+knowledge+8th--Peters.jpg TV commercial mixed material #N/A United States Pizza Hut %5CImages%5CMultimedia%5Cb2b+2003-2004.jpg Dunkin` Donuts Primary Author mixed material #N/A United States - %5CImages%5CMultimedia%5Cb2b+2003-2004.jpg Quelch, John A. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1988 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Plastic Bottle Ketchup Quelch, J. A. Primary Author mixed material #N/A Boston Harvard Business School Press 1985 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg H-80 Postscript Quelch, J. A. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1985 %5CImages%5CMultimedia%5CVideo+cover+black.jpg part 2 of 2 Quelch, J. A. Primary Author mixed material #N/A Boston Harvard Business School Press 1991 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Strategi memaksimalkan sales promotion tanpa diketahui pesaing Royan, Frans M. Primary Author mixed material 9792213856 n.a Gramedia Pustaka Utama 2005 cluster+strategy--royan.jpg Peter, J. Paul Primary Author Olson, Jerry C. Primary Author mixed material 0072410647 Boston Irwin/McGraw-Hill 2002 Consumer+behavior+and+marketing+strategy+--+6th+ed.--+Peter.jpg an integrated marketing communications perspective Belch, George E. Primary Author Belch, Michael A. Primary Author mixed material 0071240438 Boston McGraw-Hill 2004 advertising+and+promotion--belch.jpg Winer, Russell S. Primary Author mixed material 0131228013 Upper Saddle River Pearson Education International 2004 marketing+management--Winner--2nd.jpg Lamb Jr., Charles W. Primary Author Hair Jr., Joseph F. Primary Author McDaniel, Carl Primary Author mixed material 0324282923 Australia Thomson/South Western 2005 essentials+of+marketing+by+Lamb--4th+ed.jpg Pita, Santaputra Primary Author Moondra, Umang Primary Author H., Wityiasmoro S. Primary Author Soetirta, Wiwik Primary Author mixed material Jakarta IPMI 1989 GFP+Cover.jpg PT Federal Mobil Suprayogi, Hanny Primary Author Pranoto, Michael S. Primary Author Lalane, Pascal M. Primary Author Sianipar, Saruan L. Primary Author Sigit, Retna P. Primary Author mixed material Jakarta IPMI 1990 GFP+Cover.jpg Morrison, Alastair M. Primary Author mixed material 0766816052 Australia Delmar/Thomson Learning 2004 hospitality+and+travel+marketing--morrison.jpg advertising, publicity, personal selling, sales promotion Stanley, Richard E. Primary Author mixed material 0137308957 Englewood Cliffs Prentice-Hall 1982 Promotion+advertising%2C+publicity%2C+personal%2C...--+Stanley.jpg Dakin, Tony Primary Author mixed material 0480573 Toronto Coles Publishing Company 1980 Sales+Promotion+--+Dakin.jpg managing the marketing communications process Engel, James F. Primary Author Warshaw, Martin Primary Author Kinnear, Thomas C. Primary Author mixed material 0256122407 Boston Irwin/ McGraw-Hill 1994 promotional+strategy+managing+Engel+8th.jpg foreign entry, local marketing & global management Johansson, Johny K. Primary Author mixed material 0073658634 Boston Irwin/McGraw-Hill 2000 global+marketing+foreign+entry+2nd+ed.jpg