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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

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Building A Story Brand : Clarify Your Message So Customers Will Listen

Building A Story Brand : Clarify Your Message So Customers Will Listen

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LEADING THE STARBUCKS WAY

LEADING THE STARBUCKS WAY

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Asian Branding : a Great Way to Fly

Asian Branding : a Great Way to Fly

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Managing new product and process development : text and cases

Managing new product and process development : text and cases

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Brand warfare : 10 rules for building the killer brand

Brand warfare : 10 rules for building the killer brand

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The one-day marketing plan : organizing and completing a plan that works

The one-day marketing plan : organizing and completing a plan that works

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Brand stretch : why 1 in 2 extensions fail, and how to beat the odds

Brand stretch : why 1 in 2 extensions fail, and how to beat the odds

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Brand positioning : strategies for competitive advantage

Brand positioning : strategies for competitive advantage

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Rising tide : lessons from 165 years of brand building at Procter & Gamble

Rising tide : lessons from 165 years of brand building at Procter & Gamble

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Marketing management : knowledge and skills

Marketing management : knowledge and skills

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Innovation management and new product development

Innovation management and new product development

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Blueprints from innovation : how creative processes can make you and your company more competitive

Blueprints from innovation : how creative processes can make you and your company more competitive

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Corning Glass Works International, Part I: Interviews with Division Managers

Corning Glass Works International, Part I: Interviews with Division Managers

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Corning Glass Works International, Part II: Interviews with Top Management

Corning Glass Works International, Part II: Interviews with Top Management

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General foods: an interview with Edward A. Schefer, VP

General foods: an interview with Edward A. Schefer, VP

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Hartmann Luggage

Hartmann Luggage

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Gillette Co.: Dry Idea Advertising (A)

Gillette Co.: Dry Idea Advertising (A)

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Gillette Co.: Dry Idea Advertising (B)

Gillette Co.: Dry Idea Advertising (B)

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Gillette Co.: Dry Idea Advertising (C)

Gillette Co.: Dry Idea Advertising (C)

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Procter & Gamble Co.: H-80 Postscript

Procter & Gamble Co.: H-80 Postscript

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H.J. Heinz Co.: Plastic Bottle Ketchup

H.J. Heinz Co.: Plastic Bottle Ketchup

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Land Rover North America, Inc.

Land Rover North America, Inc.

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Marketing Management 7/E, Phillip Kotler tape 2

Marketing Management 7/E, Phillip Kotler tape 2

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Office Technology, Inc.: Members of the LMP Group

Office Technology, Inc.: Members of the LMP Group

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Office Technology, Inc.: Members of the OEM Group

Office Technology, Inc.: Members of the OEM Group

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Procter & Gamble Europe: Vizir Launch--Interview with Wolfgang Berndt

Procter & Gamble Europe: Vizir Launch--Interview with Wolfgang Berndt

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Litton Microwave Cooking Products

Litton Microwave Cooking Products

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MEM Co., Inc.: English Leather

MEM Co., Inc.: English Leather

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Warehousing as an important aspect to adidas products in P.T. Borsumij Wehry Indonesia

Warehousing as an important aspect to adidas products in P.T. Borsumij Wehry Indonesia

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