4 1 30 Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business School Press 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Hill, John S. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business Review Reprint Department 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg Dry Idea Advertising (A) Spence, Shirley M. Primary Author Bonoma, Thomas V. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+white.jpg Dry Idea Advertising (B) Spence, Shirley M. Primary Author Bonoma, Thomas V. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1986 %5CImages%5CMultimedia%5CVideo+cover+black.jpg