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The Effect of Consumer Ethnocentrism and Consumer Cosmopolitanism towards the Willingness to Buy of Local and US Product:
The Study on Young Consumers in Greater Jakarta
Augustinus, Jonathan
Primary Author
Hendriana, Evelyn
Primary Author
mixed material
Jakarta
IPMI International Business School
2018
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The Effect of Service Failure Severity and Agreeableness on Switchover Intention Mediated by Consumer Forgiveness:
a Study on Consumers of Bukalapak
Thirafi, Farahiya
Primary Author
Hendriana, Evelyn
Additional Author
mixed material
Jakarta
IPMI International Business School
2019
THESIS_NEW_FORMAT.jpeg.jpeg
The Effect of Global & Local Identity on Purchase Intention Mediated by Attitude Toward Global Products a Study on Consumers in The Greater Jakarta
Herdiansyah, Adrianus
Primary Author
Hendriana, Evelyn
Additional Author
mixed material
Jakarta
IPMI International Business School
2018
THESIS_NEW_FORMAT.jpeg.jpeg