2 1 30 Leone, Robert A. Primary Author Beckenstein, Alan R. Primary Author Gabel, H. Landis Primary Author Roberts, Karlene Primary Author Garfield II, Harry A. Primary Author Hughes, G. David Primary Author Sonnenfeld, Jeffrey A. Primary Author Lawrence, Paul R. Primary Author Marlott, Robert H. Primary Author Ewing, David W. Primary Author Summers, Clyde w. Primary Author Chayes, Antonia Handler Primary Author Winig, Maxine Paisner Primary Author Banks, Robert S. Primary Author Vagts, Detlev F. Primary Author Bodily, Samuel E. Primary Author Palmieri, Victor H. Primary Author Bishop (Jr.), Joseph W. Primary Author Estes, Robert M. Primary Author mixed material 0867352582 Boston Harvard Business School Publishing 1983 Legal+issues+in+doing+business+--+HBR.jpg Part VII Buzzell, Robert D. Primary Author Gale, Bradley T. Primary Author Sultan, Ralph G.M. Primary Author Bloom, Paul N. Primary Author Kotler, Philip Primary Author Corey, E. Raymond Primary Author Hanan, Mack Primary Author Gestetner, David Primary Author Morein, Joseph A. Primary Author Clewett, Richard M. Primary Author Stasch, Stanley F. Primary Author Dhalla, Nariman K. Primary Author Yuspeh, Sonia Primary Author Davidson, J. Hugh Primary Author Klompmaker, Jay E. Primary Author Hughes, G. David Primary Author Haley, Russell I. Primary Author Cadbury, N.D. Primary Author Shapiro, Benson P Primary Author Posner, Ronald S. Primary Author Shycon, Harvey N. Primary Author Sprague, Christopher R. Primary Author Friedman, Walter F. Primary Author Levitt, Theodore Primary Author Robinson, Dwight E. Primary Author mixed material Boston Harvard Business Review Reprint Department 1960 marketing+planning+%26+strategy+part+VII.jpg