<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>9</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>30</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="1439">
  <titleInfo>
   <title>Repositioning Asia from bubble to sustainable economy</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Andersen Consulting</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471846651</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>John Wiley &amp; Sons (Asia)</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>respositioning+asia.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="6274">
  <titleInfo>
   <title>MarkPlus on strategy :</title>
   <subTitle>12 tahun perjalanan MarkPlus &amp; Co membangun strategi perusahaan</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796866625</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>marksplus+on+strategy.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6275">
  <titleInfo>
   <title>Hermawan Kartajaya on brand</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794333662</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Mizan Pustaka, PT</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>hermawan+kartajaya+on+brand.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6309">
  <titleInfo>
   <title>On becoming a customer-centric company :</title>
   <subTitle>transformasi TELKOM menjadi perusahaan berbasis pelanggan</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Madyani, Dewi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792207783</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>on+becoming+a+customer+centric.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6312">
  <titleInfo>
   <title>Positioning, diferensiasi dan brand :</title>
   <subTitle>kumpulan artikel</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Mussry, Jacky</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Taufik</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792208356</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>hermawan+kertajaya+on+positioning+diferensiasi+brand.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6351">
  <titleInfo>
   <title>Marketing in Venus :</title>
   <subTitle>the Garuda Indonesia story ; membangun memorable experience belajar dari bisnis penerbangan</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Indrio, Bembi Dwi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Christynar, Mathilda MF</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799849187</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Markplus&amp;Co</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>marketing+in+venus+the+garuda.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6704">
  <titleInfo>
   <title>4-G marketing :</title>
   <subTitle>a 90-year journey of creating everlasting brands</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Sumardy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799849160</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Markplus&amp;Co</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>4G+marketing.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7115">
  <titleInfo>
   <title>Connect! surfing new wave marketing</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792252615</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>connect+--hermawan+kertajaya.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="7429">
  <titleInfo>
   <title>Beyond banking :</title>
   <subTitle>menguak sukses BCA dalam perbankan konsumer di Indonesia</subTitle>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>Liestyo, Stephen</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792567747</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>MarkPlus,</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>beyond+banking.jpg</slims:image>
 </mods>
</modsCollection>
