2 1 30 Part II Bower, Joseph L. Primary Author Rosenbloom, Richard S. Primary Author Herzlinger, Regina E. Primary Author Shapiro, Benson P. Primary Author Nadler, David A. Primary Author Cammann, Cortlandt Primary Author Patton, Arch Primary Author Lynn, Laurence E. Primary Author Seidl, John M. Primary Author Smardon, R.A. Primary Author Spiegel III, Arthur H. Primary Author Mittenthal, Ruchard A. Primary Author Mahoney, Brooke W. Primary Author mixed material 086735190X Boston Harvard Business Review Reprint Department 1980 nonprofit.jpg Tom MacAvoy Talks About Technology Rosenbloom, Richard S. Primary Author mixed material #N/A Boston Harvard Business School Publishing 1982 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg