15 1 30 McKenna, Regis Primary Author Star, Steven H. Primary Author Shapiro, Benson P. Primary Author Magaziner, Ira C. Primary Author Patinkin, Mark Primary Author Moriarty, Rowland T. Primary Author Swartz, Gordon S. Primary Author Hart, Christopher, W. L. Primary Author Corey, E. Raymond Primary Author Cespedes, Frank V. Primary Author Rangan, V. Kasturi Primary Author Krubasik, Edward G. Primary Author Hauser, John R. Primary Author Clausing, Don Primary Author Markides, Constantinos C. Primary Author Berg, Norman Primary Author Manley, Marisa Primary Author Cmar, Karen A. Primary Author Salmon, Walter J. Primary Author Kaikati, Jack G. Primary Author Berry, Leonard L. Primary Author Lefkowith, Edwin F. Primary Author Clark, Terry Primary Author Stevens, Art Primary Author Jones, John Philip Primary Author Schuster, Thomas F. Primary Author Mitchel, F. Kent Primary Author Achenbaum, Alvin A. Primary Author Cannon-Bonventre, Kristina Primary Author Quelch, John A. Primary Author mixed material 0071033432 Boston Harvard Business School Press 1991 Consumer+marketing+strategies+--+HBR.jpg Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business School Press 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg Part II Bower, Joseph L. Primary Author Rosenbloom, Richard S. Primary Author Herzlinger, Regina E. Primary Author Shapiro, Benson P. Primary Author Nadler, David A. Primary Author Cammann, Cortlandt Primary Author Patton, Arch Primary Author Lynn, Laurence E. Primary Author Seidl, John M. Primary Author Smardon, R.A. Primary Author Spiegel III, Arthur H. Primary Author Mittenthal, Ruchard A. Primary Author Mahoney, Brooke W. Primary Author mixed material 086735190X Boston Harvard Business Review Reprint Department 1980 nonprofit.jpg Part VII Buzzell, Robert D. Primary Author Gale, Bradley T. Primary Author Sultan, Ralph G.M. Primary Author Bloom, Paul N. Primary Author Kotler, Philip Primary Author Corey, E. Raymond Primary Author Hanan, Mack Primary Author Gestetner, David Primary Author Morein, Joseph A. Primary Author Clewett, Richard M. Primary Author Stasch, Stanley F. Primary Author Dhalla, Nariman K. Primary Author Yuspeh, Sonia Primary Author Davidson, J. Hugh Primary Author Klompmaker, Jay E. Primary Author Hughes, G. David Primary Author Haley, Russell I. Primary Author Cadbury, N.D. Primary Author Shapiro, Benson P Primary Author Posner, Ronald S. Primary Author Shycon, Harvey N. Primary Author Sprague, Christopher R. Primary Author Friedman, Walter F. Primary Author Levitt, Theodore Primary Author Robinson, Dwight E. Primary Author mixed material Boston Harvard Business Review Reprint Department 1960 marketing+planning+%26+strategy+part+VII.jpg Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Hill, John S. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business Review Reprint Department 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg Manufacturing Productivity Division (A) (Condensed) Shapiro, Benson P Primary Author Feinberg, Barbara Primary Author mixed material #N/A Boston Harvard Business School Press 1989 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Manufacturing Productivity Division (A) Shapiro, Benson P Primary Author Feinberg, Barbara Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Manufacturing Productivity Division (B) Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5Cvideo+cover+red.jpg Manufacturing Productivity Division (C) Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Changing Technology and Markets Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Sales and Manufacturing Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Customer and Technical Services Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author Doyle, Stephen X. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5CVideo+cover+black.jpg The Sales - Manufacturing Interface Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5CVideo+cover+white.jpg Strategy and Capital Budgeting Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5CVideo+cover+black.jpg Fred Lerner -- Inventory Planning and Control Shapiro, Benson P Primary Author Levine, Lawrence B. Primary Author Doyle, Stephen X. Primary Author mixed material #N/A Boston Harvard Business School Press 1987 %5CImages%5CMultimedia%5CVideo+cover+black.jpg