4 1 30 McKenna, Regis Primary Author Star, Steven H. Primary Author Shapiro, Benson P. Primary Author Magaziner, Ira C. Primary Author Patinkin, Mark Primary Author Moriarty, Rowland T. Primary Author Swartz, Gordon S. Primary Author Hart, Christopher, W. L. Primary Author Corey, E. Raymond Primary Author Cespedes, Frank V. Primary Author Rangan, V. Kasturi Primary Author Krubasik, Edward G. Primary Author Hauser, John R. Primary Author Clausing, Don Primary Author Markides, Constantinos C. Primary Author Berg, Norman Primary Author Manley, Marisa Primary Author Cmar, Karen A. Primary Author Salmon, Walter J. Primary Author Kaikati, Jack G. Primary Author Berry, Leonard L. Primary Author Lefkowith, Edwin F. Primary Author Clark, Terry Primary Author Stevens, Art Primary Author Jones, John Philip Primary Author Schuster, Thomas F. Primary Author Mitchel, F. Kent Primary Author Achenbaum, Alvin A. Primary Author Cannon-Bonventre, Kristina Primary Author Quelch, John A. Primary Author mixed material 0071033432 Boston Harvard Business School Press 1991 Consumer+marketing+strategies+--+HBR.jpg Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business School Press 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg Part II Bower, Joseph L. Primary Author Rosenbloom, Richard S. Primary Author Herzlinger, Regina E. Primary Author Shapiro, Benson P. Primary Author Nadler, David A. Primary Author Cammann, Cortlandt Primary Author Patton, Arch Primary Author Lynn, Laurence E. Primary Author Seidl, John M. Primary Author Smardon, R.A. Primary Author Spiegel III, Arthur H. Primary Author Mittenthal, Ruchard A. Primary Author Mahoney, Brooke W. Primary Author mixed material 086735190X Boston Harvard Business Review Reprint Department 1980 nonprofit.jpg Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Hill, John S. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business Review Reprint Department 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg