1 1 30 McKenna, Regis Primary Author Star, Steven H. Primary Author Shapiro, Benson P. Primary Author Magaziner, Ira C. Primary Author Patinkin, Mark Primary Author Moriarty, Rowland T. Primary Author Swartz, Gordon S. Primary Author Hart, Christopher, W. L. Primary Author Corey, E. Raymond Primary Author Cespedes, Frank V. Primary Author Rangan, V. Kasturi Primary Author Krubasik, Edward G. Primary Author Hauser, John R. Primary Author Clausing, Don Primary Author Markides, Constantinos C. Primary Author Berg, Norman Primary Author Manley, Marisa Primary Author Cmar, Karen A. Primary Author Salmon, Walter J. Primary Author Kaikati, Jack G. Primary Author Berry, Leonard L. Primary Author Lefkowith, Edwin F. Primary Author Clark, Terry Primary Author Stevens, Art Primary Author Jones, John Philip Primary Author Schuster, Thomas F. Primary Author Mitchel, F. Kent Primary Author Achenbaum, Alvin A. Primary Author Cannon-Bonventre, Kristina Primary Author Quelch, John A. Primary Author mixed material 0071033432 Boston Harvard Business School Press 1991 Consumer+marketing+strategies+--+HBR.jpg