4 1 30 Wheelwright, Steven C. Primary Author Levitt, Theodore Primary Author Hauser, John R. Primary Author Clark, Kim B. Primary Author Takeuchi, Hirotaka Primary Author Debrah, Yaw A. Primary Author Hayes, Robert H. Primary Author Dean, James W. Primary Author Sassar, W. Earl (Jr) Primary Author Nonaka, Ikujiro Primary Author Potts, George W. Primary Author Krubasik, Edward G. Primary Author Fujimoto, Takahiro Primary Author Gomory, Ralph E. Primary Author Summe, Gregory L. Primary Author Nevens, T. Michael Primary Author Susman, Gerald I. Primary Author Uttal, Bro Primary Author Merrirls, Roy Primary Author deBruicker, F. Stewart Primary Author mixed material 0875842771 New York Harvard Business School Press 1991 Managing+product+life+cycles+--+HBR.jpg Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business School Press 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg Part I Rockart, John F. Primary Author Matteis, Richard J. Primary Author Buchanan, Jack R. Primary Author Linowes, Richard G. Primary Author Mertes, Louis H. Primary Author Strassmann, Paul A. Primary Author Nolan, Richard L. Primary Author McFadden, Fred R. Primary Author Suver, James D. Primary Author Darrow, Joel W. Primary Author Belilove, James R. Primary Author Takeuchi, Hirotaka Primary Author Schmidt, Allan H. Primary Author Withington, Frederic G. Primary Author mixed material 0867352205 Boston Harvard Business Review Reprint Department 1981 managing+and+using+computers--HBR.jpg Part II Levitt, Theodore Primary Author Von Hippel, Eric Primary Author Shostack, G. Lynn Primary Author Shapiro, Benson P. Primary Author Bonoma, Thomas V. Primary Author Hill, John S. Primary Author Still, Richard Primary Author Quelch, John A. Primary Author Cannon-Bonventre, Kristina Primary Author Hlavacek, James D. Primary Author McCuistion, Tommy J. Primary Author Takeuchi, Hirotaka Primary Author mixed material 0867352620 Boston Harvard Business Review Reprint Department 1984 Implementing+marketing+strategies+Part+II+--+HBR.jpg