APA Style

D`Alessandro, David. (2001). Brand warfare : 10 rules for building the killer brand . New York: McGraw-Hill.

Chicago Style

D`Alessandro, David. Brand warfare : 10 rules for building the killer brand. New York: McGraw-Hill, 2001. Text.

MLA Style

D`Alessandro, David. Brand warfare : 10 rules for building the killer brand. New York: McGraw-Hill, 2001. Text.

Turabian Style

D`Alessandro, David. Brand warfare : 10 rules for building the killer brand. New York: McGraw-Hill, 2001. Print.