APA Style
McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina. (1991).
Consumer marketing strategies .
Boston:
Harvard Business School Press.
Chicago Style
McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina.
Consumer marketing strategies.
Boston:
Harvard Business School Press,
1991.
Text.
MLA Style
McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina.
Consumer marketing strategies.
Boston:
Harvard Business School Press,
1991.
Text.
Turabian Style
McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina.
Consumer marketing strategies.
Boston:
Harvard Business School Press,
1991.
Print.