APA Style
Cravens, David M.. (2000).
Strategic marketing (6th ed.).
New York:
McGraw-Hill.
Chicago Style
Cravens, David M..
Strategic marketing.
6th ed.
New York:
McGraw-Hill,
2000.
Text.
MLA Style
Cravens, David M..
Strategic marketing.
6th ed.
New York:
McGraw-Hill,
2000.
Text.
Turabian Style
Cravens, David M..
Strategic marketing.
6th ed.
New York:
McGraw-Hill,
2000.
Print.