APA Style
Zeithaml, Valarie A., Bitner, Mary Jo. (2003).
Services marketing : Integrating customer focus across the firm (3rd ed.).
Boston:
McGraw-Hill/Irwin.
Chicago Style
Zeithaml, Valarie A., Bitner, Mary Jo.
Services marketing : Integrating customer focus across the firm.
3rd ed.
Boston:
McGraw-Hill/Irwin,
2003.
Text.
MLA Style
Zeithaml, Valarie A., Bitner, Mary Jo.
Services marketing : Integrating customer focus across the firm.
3rd ed.
Boston:
McGraw-Hill/Irwin,
2003.
Text.
Turabian Style
Zeithaml, Valarie A., Bitner, Mary Jo.
Services marketing : Integrating customer focus across the firm.
3rd ed.
Boston:
McGraw-Hill/Irwin,
2003.
Print.