APA Style
Prahalad, C. K., Ramaswamy, Venkat. (2004).
The future of competition : co-creating unique value with customers .
Boston:
Harvard Business School Press.
Chicago Style
Prahalad, C. K., Ramaswamy, Venkat.
The future of competition : co-creating unique value with customers.
Boston:
Harvard Business School Press,
2004.
Text.
MLA Style
Prahalad, C. K., Ramaswamy, Venkat.
The future of competition : co-creating unique value with customers.
Boston:
Harvard Business School Press,
2004.
Text.
Turabian Style
Prahalad, C. K., Ramaswamy, Venkat.
The future of competition : co-creating unique value with customers.
Boston:
Harvard Business School Press,
2004.
Print.