APA Style
Belch, George E., Belch, Michael A.. (2004).
Advertising and promotion : an integrated marketing communications perspective (6th ed.).
Boston:
McGraw-Hill.
Chicago Style
Belch, George E., Belch, Michael A..
Advertising and promotion : an integrated marketing communications perspective.
6th ed.
Boston:
McGraw-Hill,
2004.
Text.
MLA Style
Belch, George E., Belch, Michael A..
Advertising and promotion : an integrated marketing communications perspective.
6th ed.
Boston:
McGraw-Hill,
2004.
Text.
Turabian Style
Belch, George E., Belch, Michael A..
Advertising and promotion : an integrated marketing communications perspective.
6th ed.
Boston:
McGraw-Hill,
2004.
Print.