APA Style
Kotler, Philip, Armstrong, Garry. (2008).
Principles of marketing (12th ed.).
Englewood Cliffs:
Pearson Education International.
Chicago Style
Kotler, Philip, Armstrong, Garry.
Principles of marketing.
12th ed.
Englewood Cliffs:
Pearson Education International,
2008.
Text.
MLA Style
Kotler, Philip, Armstrong, Garry.
Principles of marketing.
12th ed.
Englewood Cliffs:
Pearson Education International,
2008.
Text.
Turabian Style
Kotler, Philip, Armstrong, Garry.
Principles of marketing.
12th ed.
Englewood Cliffs:
Pearson Education International,
2008.
Print.