APA Style
Lehmann, Donald R., Winer, Russell S.. (2008).
Analysis for marketing planning (7th ed.).
Boston:
McGraw-Hill.
Chicago Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning.
7th ed.
Boston:
McGraw-Hill,
2008.
Text.
MLA Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning.
7th ed.
Boston:
McGraw-Hill,
2008.
Text.
Turabian Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning.
7th ed.
Boston:
McGraw-Hill,
2008.
Print.