APA Style
Gummesson, Evert. (2008).
Total relationship marketing : marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy (3rd ed.).
Amsterdam:
Butterworth-Heinemann.
Chicago Style
Gummesson, Evert.
Total relationship marketing : marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy.
3rd ed.
Amsterdam:
Butterworth-Heinemann,
2008.
Text.
MLA Style
Gummesson, Evert.
Total relationship marketing : marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy.
3rd ed.
Amsterdam:
Butterworth-Heinemann,
2008.
Text.
Turabian Style
Gummesson, Evert.
Total relationship marketing : marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy.
3rd ed.
Amsterdam:
Butterworth-Heinemann,
2008.
Print.