APA Style
Lenskold, James D.. (2003).
Marketing ROI : the path to campaign, customer, and corporate profitability .
New York:
McGraw-Hill.
Chicago Style
Lenskold, James D..
Marketing ROI : the path to campaign, customer, and corporate profitability.
New York:
McGraw-Hill,
2003.
Text.
MLA Style
Lenskold, James D..
Marketing ROI : the path to campaign, customer, and corporate profitability.
New York:
McGraw-Hill,
2003.
Text.
Turabian Style
Lenskold, James D..
Marketing ROI : the path to campaign, customer, and corporate profitability.
New York:
McGraw-Hill,
2003.
Print.