APA Style
Keller, Kevin Lane. (2013).
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed).
Boston:
Pearson2.
Chicago Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
4th ed
Boston:
Pearson2,
2013.
Text.
MLA Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
4th ed
Boston:
Pearson2,
2013.
Text.
Turabian Style
Keller, Kevin Lane.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
4th ed
Boston:
Pearson2,
2013.
Print.