APA Style
Palmer, Adrian. (2001).
Principles of services marketing (3rd ed.).
London:
McGraw-Hill.
Chicago Style
Palmer, Adrian.
Principles of services marketing.
3rd ed.
London:
McGraw-Hill,
2001.
Text.
MLA Style
Palmer, Adrian.
Principles of services marketing.
3rd ed.
London:
McGraw-Hill,
2001.
Text.
Turabian Style
Palmer, Adrian.
Principles of services marketing.
3rd ed.
London:
McGraw-Hill,
2001.
Print.