APA Style
Lehmann, Donald R., Winer, Russell S.. (2002).
Analysis for marketing planning (5th ed.).
Boston:
Irwin/McGraw-Hill.
Chicago Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning.
5th ed.
Boston:
Irwin/McGraw-Hill,
2002.
Text.
MLA Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning.
5th ed.
Boston:
Irwin/McGraw-Hill,
2002.
Text.
Turabian Style
Lehmann, Donald R., Winer, Russell S..
Analysis for marketing planning.
5th ed.
Boston:
Irwin/McGraw-Hill,
2002.
Print.