APA Style
Engel, James F., Warshaw, Martin, Kinnear, Thomas C.. (1994).
Promotional strategy : managing the marketing communications process (8th ed.).
Boston:
Irwin/ McGraw-Hill.
Chicago Style
Engel, James F., Warshaw, Martin, Kinnear, Thomas C..
Promotional strategy : managing the marketing communications process.
8th ed.
Boston:
Irwin/ McGraw-Hill,
1994.
Text.
MLA Style
Engel, James F., Warshaw, Martin, Kinnear, Thomas C..
Promotional strategy : managing the marketing communications process.
8th ed.
Boston:
Irwin/ McGraw-Hill,
1994.
Text.
Turabian Style
Engel, James F., Warshaw, Martin, Kinnear, Thomas C..
Promotional strategy : managing the marketing communications process.
8th ed.
Boston:
Irwin/ McGraw-Hill,
1994.
Print.