APA Style

Trout, Jack, Rivkin, Steve. (2000). Differentiate or die : survival in our era of killer competition . New York: John Wiley & Sons.

Chicago Style

Trout, Jack, Rivkin, Steve. Differentiate or die : survival in our era of killer competition. New York: John Wiley & Sons, 2000. Text.

MLA Style

Trout, Jack, Rivkin, Steve. Differentiate or die : survival in our era of killer competition. New York: John Wiley & Sons, 2000. Text.

Turabian Style

Trout, Jack, Rivkin, Steve. Differentiate or die : survival in our era of killer competition. New York: John Wiley & Sons, 2000. Print.