APA Style

McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina. (1991). Consumer marketing strategies . Boston: Harvard Business School Press.

Chicago Style

McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina. Consumer marketing strategies. Boston: Harvard Business School Press, 1991. Text.

MLA Style

McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina. Consumer marketing strategies. Boston: Harvard Business School Press, 1991. Text.

Turabian Style

McKenna, Regis, Swartz, Gordon S., Krubasik, Edward G., Clausing, Don, Berg, Norman, Kaikati, Jack G., Cmar, Karen A., Manley, Marisa, Lefkowith, Edwin F., Clark, Terry, Stevens, Art, Schuster, Thomas F., Achenbaum, Alvin A., Mitchel, F. Kent, Patinkin, Mark, Jones, John Philip, Markides, Constantinos C., Rangan, V. Kasturi, Hart, Christopher, W. L., Quelch, John A., Salmon, Walter J., Berry, Leonard L., Hauser, John R., Shapiro, Benson P., Star, Steven H., Cespedes, Frank V., Corey, E. Raymond, Magaziner, Ira C., Moriarty, Rowland T., Cannon-Bonventre, Kristina. Consumer marketing strategies. Boston: Harvard Business School Press, 1991. Print.