APA Style

Buell, Victor P., Heyel, Carl. (1970). Handbook of modern marketing . New York: McGraw-Hill.

Chicago Style

Buell, Victor P., Heyel, Carl. Handbook of modern marketing. New York: McGraw-Hill, 1970. Text.

MLA Style

Buell, Victor P., Heyel, Carl. Handbook of modern marketing. New York: McGraw-Hill, 1970. Text.

Turabian Style

Buell, Victor P., Heyel, Carl. Handbook of modern marketing. New York: McGraw-Hill, 1970. Print.