APA Style

Quelch, John A., Cannon-Bonventre, Kristina, Hlavacek, James D., Shostack, G. Lynn, Shapiro, Benson P., Still, Richard, Takeuchi, Hirotaka, Levitt, Theodore, Bonoma, Thomas V., Von Hippel, Eric, McCuistion, Tommy J.. (1984). Implementing marketing strategies : Part II . Boston: Harvard Business School Press.

Chicago Style

Quelch, John A., Cannon-Bonventre, Kristina, Hlavacek, James D., Shostack, G. Lynn, Shapiro, Benson P., Still, Richard, Takeuchi, Hirotaka, Levitt, Theodore, Bonoma, Thomas V., Von Hippel, Eric, McCuistion, Tommy J.. Implementing marketing strategies : Part II. Boston: Harvard Business School Press, 1984. Text.

MLA Style

Quelch, John A., Cannon-Bonventre, Kristina, Hlavacek, James D., Shostack, G. Lynn, Shapiro, Benson P., Still, Richard, Takeuchi, Hirotaka, Levitt, Theodore, Bonoma, Thomas V., Von Hippel, Eric, McCuistion, Tommy J.. Implementing marketing strategies : Part II. Boston: Harvard Business School Press, 1984. Text.

Turabian Style

Quelch, John A., Cannon-Bonventre, Kristina, Hlavacek, James D., Shostack, G. Lynn, Shapiro, Benson P., Still, Richard, Takeuchi, Hirotaka, Levitt, Theodore, Bonoma, Thomas V., Von Hippel, Eric, McCuistion, Tommy J.. Implementing marketing strategies : Part II. Boston: Harvard Business School Press, 1984. Print.