APA Style

Walker, Orville C., Larreche, Jean-Claude, Byod, Harper. (1992). Marketing strategy : planning and implementation . Homewood: Irwin.

Chicago Style

Walker, Orville C., Larreche, Jean-Claude, Byod, Harper. Marketing strategy : planning and implementation. Homewood: Irwin, 1992. Text.

MLA Style

Walker, Orville C., Larreche, Jean-Claude, Byod, Harper. Marketing strategy : planning and implementation. Homewood: Irwin, 1992. Text.

Turabian Style

Walker, Orville C., Larreche, Jean-Claude, Byod, Harper. Marketing strategy : planning and implementation. Homewood: Irwin, 1992. Print.