APA Style

Cravens, David M.. (2000). Strategic marketing (6th ed.). New York: McGraw-Hill.

Chicago Style

Cravens, David M.. Strategic marketing. 6th ed. New York: McGraw-Hill, 2000. Text.

MLA Style

Cravens, David M.. Strategic marketing. 6th ed. New York: McGraw-Hill, 2000. Text.

Turabian Style

Cravens, David M.. Strategic marketing. 6th ed. New York: McGraw-Hill, 2000. Print.