APA Style
Kotler, Philip, Reynolds, William H., Baier, Martin, Dusenbury, Warren, Good, Robert E., Schiff, J.S., Cooper, Arnold C., Cox, Donald F., Wittreich, Warren J., Bursk, Edward C., Atkins, Robert J., Oxenfeldt, Alfred R., Adler, Lee, Hamburg, Morris, Levitt, Theodore, Schiff, Michael. (0).
Marketing planning & strategy: Part IV .
Boston:
Harvard Business Review Reprint Department.
Chicago Style
Kotler, Philip, Reynolds, William H., Baier, Martin, Dusenbury, Warren, Good, Robert E., Schiff, J.S., Cooper, Arnold C., Cox, Donald F., Wittreich, Warren J., Bursk, Edward C., Atkins, Robert J., Oxenfeldt, Alfred R., Adler, Lee, Hamburg, Morris, Levitt, Theodore, Schiff, Michael.
Marketing planning & strategy: Part IV.
Boston:
Harvard Business Review Reprint Department,
0.
Text.
MLA Style
Kotler, Philip, Reynolds, William H., Baier, Martin, Dusenbury, Warren, Good, Robert E., Schiff, J.S., Cooper, Arnold C., Cox, Donald F., Wittreich, Warren J., Bursk, Edward C., Atkins, Robert J., Oxenfeldt, Alfred R., Adler, Lee, Hamburg, Morris, Levitt, Theodore, Schiff, Michael.
Marketing planning & strategy: Part IV.
Boston:
Harvard Business Review Reprint Department,
0.
Text.
Turabian Style
Kotler, Philip, Reynolds, William H., Baier, Martin, Dusenbury, Warren, Good, Robert E., Schiff, J.S., Cooper, Arnold C., Cox, Donald F., Wittreich, Warren J., Bursk, Edward C., Atkins, Robert J., Oxenfeldt, Alfred R., Adler, Lee, Hamburg, Morris, Levitt, Theodore, Schiff, Michael.
Marketing planning & strategy: Part IV.
Boston:
Harvard Business Review Reprint Department,
0.
Print.