APA Style

Thomas, Robert J.. (1994). New product success stories : lessons from leading innovators . New York: John Wiley & Sons.

Chicago Style

Thomas, Robert J.. New product success stories : lessons from leading innovators. New York: John Wiley & Sons, 1994. Text.

MLA Style

Thomas, Robert J.. New product success stories : lessons from leading innovators. New York: John Wiley & Sons, 1994. Text.

Turabian Style

Thomas, Robert J.. New product success stories : lessons from leading innovators. New York: John Wiley & Sons, 1994. Print.