APA Style

Semenik, Richard J.. (2002). Promotion and integrated marketing communications . Australia: South-Western/Thomson Learning.

Chicago Style

Semenik, Richard J.. Promotion and integrated marketing communications. Australia: South-Western/Thomson Learning, 2002. Text.

MLA Style

Semenik, Richard J.. Promotion and integrated marketing communications. Australia: South-Western/Thomson Learning, 2002. Text.

Turabian Style

Semenik, Richard J.. Promotion and integrated marketing communications. Australia: South-Western/Thomson Learning, 2002. Print.