APA Style

O`Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. (2003). Advertising and integrated brand promotion (3rd ed.). Australia: Thomson/South Western.

Chicago Style

O`Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. Advertising and integrated brand promotion. 3rd ed. Australia: Thomson/South Western, 2003. Text.

MLA Style

O`Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. Advertising and integrated brand promotion. 3rd ed. Australia: Thomson/South Western, 2003. Text.

Turabian Style

O`Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.. Advertising and integrated brand promotion. 3rd ed. Australia: Thomson/South Western, 2003. Print.