APA Style

Kotabe, Masaaki, Helsen, Kristiaan. (2004). Global marketing management (3rd ed.). Hoboken: John Wiley & Sons Inc..

Chicago Style

Kotabe, Masaaki, Helsen, Kristiaan. Global marketing management. 3rd ed. Hoboken: John Wiley & Sons Inc., 2004. Text.

MLA Style

Kotabe, Masaaki, Helsen, Kristiaan. Global marketing management. 3rd ed. Hoboken: John Wiley & Sons Inc., 2004. Text.

Turabian Style

Kotabe, Masaaki, Helsen, Kristiaan. Global marketing management. 3rd ed. Hoboken: John Wiley & Sons Inc., 2004. Print.