APA Style
Tellis, Gerard J.. (2004).
Effective advertising : understanding when, how, and why advertising works .
New Delhi:
Response Books by Sage Publications Inc..
Chicago Style
Tellis, Gerard J..
Effective advertising : understanding when, how, and why advertising works.
New Delhi:
Response Books by Sage Publications Inc.,
2004.
Text.
MLA Style
Tellis, Gerard J..
Effective advertising : understanding when, how, and why advertising works.
New Delhi:
Response Books by Sage Publications Inc.,
2004.
Text.
Turabian Style
Tellis, Gerard J..
Effective advertising : understanding when, how, and why advertising works.
New Delhi:
Response Books by Sage Publications Inc.,
2004.
Print.