APA Style

Taylor, David. (2004). Brand stretch : why 1 in 2 extensions fail, and how to beat the odds . Hoboken: John Wiley & Sons.

Chicago Style

Taylor, David. Brand stretch : why 1 in 2 extensions fail, and how to beat the odds. Hoboken: John Wiley & Sons, 2004. Text.

MLA Style

Taylor, David. Brand stretch : why 1 in 2 extensions fail, and how to beat the odds. Hoboken: John Wiley & Sons, 2004. Text.

Turabian Style

Taylor, David. Brand stretch : why 1 in 2 extensions fail, and how to beat the odds. Hoboken: John Wiley & Sons, 2004. Print.