APA Style

Knight, Peter. (2004). The highly effective marketing plan : a proven, practical, planning process for companies of all sizes . London: Pearson Prentice-Hall.

Chicago Style

Knight, Peter. The highly effective marketing plan : a proven, practical, planning process for companies of all sizes. London: Pearson Prentice-Hall, 2004. Text.

MLA Style

Knight, Peter. The highly effective marketing plan : a proven, practical, planning process for companies of all sizes. London: Pearson Prentice-Hall, 2004. Text.

Turabian Style

Knight, Peter. The highly effective marketing plan : a proven, practical, planning process for companies of all sizes. London: Pearson Prentice-Hall, 2004. Print.