APA Style

Sengupta, Subroto. (2005). Brand positioning : strategies for competitive advantage . New Delhi: Tata McGraw-Hill.

Chicago Style

Sengupta, Subroto. Brand positioning : strategies for competitive advantage. New Delhi: Tata McGraw-Hill, 2005. Text.

MLA Style

Sengupta, Subroto. Brand positioning : strategies for competitive advantage. New Delhi: Tata McGraw-Hill, 2005. Text.

Turabian Style

Sengupta, Subroto. Brand positioning : strategies for competitive advantage. New Delhi: Tata McGraw-Hill, 2005. Print.