APA Style

Lehmann, Donald R., Gupta, Sunil. (2005). Managing customers as investments : the strategic value of customers in the long run . Upper Saddle River: Wharton School Publishing.

Chicago Style

Lehmann, Donald R., Gupta, Sunil. Managing customers as investments : the strategic value of customers in the long run. Upper Saddle River: Wharton School Publishing, 2005. Text.

MLA Style

Lehmann, Donald R., Gupta, Sunil. Managing customers as investments : the strategic value of customers in the long run. Upper Saddle River: Wharton School Publishing, 2005. Text.

Turabian Style

Lehmann, Donald R., Gupta, Sunil. Managing customers as investments : the strategic value of customers in the long run. Upper Saddle River: Wharton School Publishing, 2005. Print.