APA Style
Pfeifer, Phillip E., Farris, Paul W., Reibstein, David J., Bendle, Neil T.. (2010).
Marketing metrics : The definitive guide to measuring marketing performance (2nd ed.).
Upper Saddle River:
Wharton School Publishing.
Chicago Style
Pfeifer, Phillip E., Farris, Paul W., Reibstein, David J., Bendle, Neil T..
Marketing metrics : The definitive guide to measuring marketing performance.
2nd ed.
Upper Saddle River:
Wharton School Publishing,
2010.
Text.
MLA Style
Pfeifer, Phillip E., Farris, Paul W., Reibstein, David J., Bendle, Neil T..
Marketing metrics : The definitive guide to measuring marketing performance.
2nd ed.
Upper Saddle River:
Wharton School Publishing,
2010.
Text.
Turabian Style
Pfeifer, Phillip E., Farris, Paul W., Reibstein, David J., Bendle, Neil T..
Marketing metrics : The definitive guide to measuring marketing performance.
2nd ed.
Upper Saddle River:
Wharton School Publishing,
2010.
Print.