APA Style

Quelch, J. A.. (1991). Advertising and Promotion Management: part 2 of 2 . Boston: Harvard Business School Press.

Chicago Style

Quelch, J. A.. Advertising and Promotion Management: part 2 of 2. Boston: Harvard Business School Press, 1991. Multimedia.

MLA Style

Quelch, J. A.. Advertising and Promotion Management: part 2 of 2. Boston: Harvard Business School Press, 1991. Multimedia.

Turabian Style

Quelch, J. A.. Advertising and Promotion Management: part 2 of 2. Boston: Harvard Business School Press, 1991. Multimedia.