APA Style
Spence, Shirley M., Bonoma, Thomas V.. (1986).
Gillette Co.: Dry Idea Advertising (B) .
Boston:
Harvard Business School Publishing.
Chicago Style
Spence, Shirley M., Bonoma, Thomas V..
Gillette Co.: Dry Idea Advertising (B).
Boston:
Harvard Business School Publishing,
1986.
Multimedia.
MLA Style
Spence, Shirley M., Bonoma, Thomas V..
Gillette Co.: Dry Idea Advertising (B).
Boston:
Harvard Business School Publishing,
1986.
Multimedia.
Turabian Style
Spence, Shirley M., Bonoma, Thomas V..
Gillette Co.: Dry Idea Advertising (B).
Boston:
Harvard Business School Publishing,
1986.
Multimedia.