APA Style

Kotler, Philip, Morgan, Mark W.. (1986). Gillette Co.: Dry Idea Advertising (C) . Boston: Harvard Business School Publishing.

Chicago Style

Kotler, Philip, Morgan, Mark W.. Gillette Co.: Dry Idea Advertising (C). Boston: Harvard Business School Publishing, 1986. Multimedia.

MLA Style

Kotler, Philip, Morgan, Mark W.. Gillette Co.: Dry Idea Advertising (C). Boston: Harvard Business School Publishing, 1986. Multimedia.

Turabian Style

Kotler, Philip, Morgan, Mark W.. Gillette Co.: Dry Idea Advertising (C). Boston: Harvard Business School Publishing, 1986. Multimedia.