APA Style

Assael, Henry. (1990). Marketing: Principles & Strategy . Florida: Dryden Press.

Chicago Style

Assael, Henry. Marketing: Principles & Strategy. Florida: Dryden Press, 1990. Multimedia.

MLA Style

Assael, Henry. Marketing: Principles & Strategy. Florida: Dryden Press, 1990. Multimedia.

Turabian Style

Assael, Henry. Marketing: Principles & Strategy. Florida: Dryden Press, 1990. Multimedia.