APA Style

Holt, Douglas B.. (2003). Mountain Dew: selecting new creative - multimedia case . Boston: Harvard Business School Publishing.

Chicago Style

Holt, Douglas B.. Mountain Dew: selecting new creative - multimedia case. Boston: Harvard Business School Publishing, 2003. Multimedia.

MLA Style

Holt, Douglas B.. Mountain Dew: selecting new creative - multimedia case. Boston: Harvard Business School Publishing, 2003. Multimedia.

Turabian Style

Holt, Douglas B.. Mountain Dew: selecting new creative - multimedia case. Boston: Harvard Business School Publishing, 2003. Multimedia.